The program offers an authentic Wharton-style introduction to the business of sports, combining faculty lectures, case discussions, and a capstone project with insights from leaders in the sports business world.
The Wharton Sports Business Academy (WSBA) is a three-week online summer program designed for ambitious rising high school juniors and seniors interested in the business side of the global sports industry. Sponsored by the Wharton Sports Analytics and Business Initiative (WSABI), the program provides an authentic Wharton-style introduction to how the industry is structured, monetized, and evolving. Students gain insights into leadership, management, and the global nature of sports business through a combination of live online class sessions, small group discussions, collaborative group work, guest speakers, and independent work. The curriculum covers core sports business topics such as sports law, franchise ownership, revenue generation, media rights, marketing, labor issues, and social impact. A central component is a capstone project where teams research an emerging professional sports league, conduct a SWOT analysis, and present strategic recommendations. Students will also virtually visit relevant sports businesses and meet with industry leaders.
A typical day includes a mixture of live online class sessions, facilitated small group discussions, collaborative group work, guest speakers, and independent work, tentatively running from 10:00 AM to 3:30 PM Eastern Daylight Time.
This program is ideal for rising high school juniors and seniors with a strong academic background and a genuine interest in sports, business, and management.
University of Pennsylvania
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